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Nusca Extended Stay

Brand development from future user typology to a self-serviced sustainable hotel

Hotel Nusca

Location Wroclaw, Poland
Client Vastint
Size 1.000 sqm
Timing 2021

The waking up experience

Apto Architects was asked to launch a new hotel brand: NUSCA. During the brand development stage we defined the future user typology, and programmed the public areas based upon their activities. The brand stands for having a personal experience away from home. Targeting extended stays, the basic operation is self-serviced. Not only in the room, but as well in the lobby the guests can have a unique journey. Nothing is mandatory, everything is possible. The brand name stands for being natural, unique, social, calm and above all; awake.

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Design translation

The story of being ‘awake’ fits the extended stay perfectly on many levels, from simply how guests ‘wake up’ in the morning to how ‘awakened’ they are to environmental issues or more deeply; to their level of consciousness and the responsibility they take for their actions. To translate these values we’ve set up the following principles that were brought back in every zone of the hotel: to destress & awake the mind, to make it personal and to use technology and senses.

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We segmented four zones in the public area: the Oasis, the Club, the Lounge and the Studio. Each zone has its own design concept but still feels like a united design. The most important intervention in the public zone is the space wide functional wall. Every service for the guest is in there, but can be put away seamlessly. Also the studio space is a multi-functional space that can functions as a gym, game night, cinema room or even event space for art exhibitions or meetings.

Moodboard in natural tactile elements
moodboard nusca hotel brand development wroclaw vastint apto architects
moodboard nusca hotel brand development wroclaw vastint apto architects
interior elements nusca hotel brand development wroclaw vastint apto architects
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