The outside is inside
Apto was challenged to create a slice of Italy in Amsterdam. The feeling of dining ‘al fresco’ on a town square in the shadow of a lemon tree in Naples, where the original l’Antica pizzeria da Michele from the movie Eat Pray Love is located. Julia Roberts eats a juicy slice of pizza on the Amsterdam interior wall, while a green ceiling of hanging lemon plants, wall mounted lanterns and terra cotta tiles set the atmosphere to an outdoor terrace in summer in Italy. Influencers stood in line for the Amsterdam opening and guests queue up in front of the restaurant ever since.