De UitsmijterAmsterdam Zuid (RAI)

“THE POWER OF SIMPLICITY”

De Uitsmijter recently opened its doors next to the RAI in Amsterdam Zuid. Serving only uitsmijters, the food concept is a homage to the classic Dutch dish with the same name. 

The power of an uitsmijter lies in its simplicity: two sandwiches topped with two eggs and ham and cheese. Made with high quality products from local and small suppliers. A trustworthy product simply made perfect.

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ACCESSIBLE HYPERSPECIALISATION

Unlike other one-product concepts de Uitsmijter is accessible for everyone, old or young, together or alone, a busy professional or tourist.

The interior design reflects the feeling of being at home at your parents’ house. Eating a nutritious meal at the kitchen table after staying out late or enjoying Sunday brunch with your family. Pure nostalgia but in a luxurious and modern setting. 

Everybody is welcome, just like at home. Whether you just want an uitsmijter on the go right before work or for having lunch when visiting an event in the RAI. Just like at your parents’ place, walk in through the backyard. Order at the bar and pay directly. If you are in a rush, eat your uitsmijter standing at the bar, just like in France or Spain. If you want to stay a bit longer and watch some show cooking, you can take place in the ‘kitchen’. If you need a bit more quiet you can walk into the back part of the café. Just eat at your own pace, it’s up to you!

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location Amsterdam Zuid (RAI)
size 150m2
client De Uitsmijter
timing Fall 2019
Mark Halbmeijer
Mark Halbmeijer
Liset Oosterhof
Liset Oosterhof
Lisanne Hoekstra
Lisanne Hoekstra
Romana Stanco
Romana Stanco
Franka te Lintel Hekkert
Franka te Lintel Hekkert
Robbin Schaap
Robbin Schaap
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