APTO designed the first Grab & Fly for HMSHost in 2013. HMSHost is one of the world’s largest provider of food and beverage services for travellers. The design of the Grab & Fly unit had to be new, fresh and streamlined, so passengers can easily grasp their goodies and take a run to catch their plane. Above of that, the design is an eye catcher for every airport. As HMSHost says for themselves: “Airports do more than launch airplanes, they launch trends in the consumer experience.” Meanwhile APTO’s design of the Grab & Fly unit is being spread all over Europe.
Parametric design is the solution for this project, because the input stays the same, but the output is different every time.