picture

Grab & FlySchiphol Airport, the Netherlands

APTO designed the first Grab & Fly for HMSHost in 2013. HMSHost is one of the world’s largest provider of food and beverage services for travellers. The design of the Grab & Fly unit had to be new, fresh and streamlined, so passengers can easily grasp their goodies and take a run to catch their plane. Above of that, the design is an eye catcher for every airport. As HMSHost says for themselves: “Airports do more than launch airplanes, they launch trends in the consumer experience.” Meanwhile APTO’s design of the Grab & Fly unit is being spread all over Europe.
picture
Maarten Filius
quote
Parametric design is the solution for this project, because the input stays the same, but the output is different every time.
picture
picture
picture
picture
picture
picture
picture

related

location Schiphol Airport, the Netherlands
size Varies per location in 15 - 50m2
client HMSHost
timing Start 2013 and new locations coming
Mark Halbmeijer
Mark Halbmeijer
Milan Bergh
Milan Bergh
Maarten Filius
Maarten Filius
collection Add to collection remove Remove from collection (Go to collection)