A new vibrant social hart is going to be created at Cruquius in Amsterdam East. The old factory "De Insulinde fabriek" is going to be transformed into a social hotspot with users as restaurants, cafés, office spaces and other small craftsmanship entrepreneurs. In close collaboration with AMVEST as initiator and developer, Mooilostop and Rene Bijaard, APTO created a new design to upgrade the former factory to make modern times.
Specific attention was given to the preservation of characteristic details. The exotic history of Insulinde starts more than a century ago in the Javanese town of Banyuwangi. Since the company was founded in 1913 the company specializes in the production of coconut oil. Large quantities of the oil palm fruit were pressed so as to release their oil. The oil was carried by ships from the Dutch East Indies to the Entrepothaven the Amsterdam Cruquius Island. Insulinde house served as headquarters of the company. To bring back this historic value to the new planned extensions, APTO introduced speciallly designed Batik patterns.
When the transformation is completed, the Insulinde factory will be an unique new place for Amsterdam.