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X Meeting PointOslo, Norway

from show events to innovation spot

The new next generation convention centre X Meeting Point is trendsetting by shifting from agricultural fairs and outdoor sport events to corporate pressure cookers. Surrounded by 50,000 square meter of Norwegian nature, the 20.000 m2 convention centre in Oslo needed this big transformation.
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APTO Architects had already proven their qualities at this location by building Moxy Oslo X as part of the Moxy hotel chain, commissioned by Marriott and Vastint/IKEA. APTO did not only redesign existing fair halls and design the complete new interior and metal sheet facade of the new extension, but also redesigned the conference itself; from showcasing products to meeting point for innovators. “With this project traditional architecture of fair grounds and conventional halls shift to a different discipline,” admits project developer Mark Halbmeijer. “From booking a ticket till collecting contacts, most of the experience a convention has to offer, is experienced on a smartphone. The buildings and in this case also landscape, are shifting to a facilitator that can continuously change according to demands.”

CRUISESHIP OF INNOVATIONS

X Meeting Point can offer unique full service scenarios, imagine driving a Tesla on the test track, bare footed break out sessions in Norwegian moss, or multi-star dinners in arctic atmosphere. A programme focussed on activity, where both indoors and outdoors (connected through the grand stairs that double as a stand) offer a wide spectrum of spaces and settings.

Surrounding the catwalk on the second floor, visitors will find flexible zones decorated in Nordic nature themes. Guests can work around a fireplace in a retreat, meet in a birch tree forest, or have a drink in a fjord. This internal diversity shows of on the outside. The structure of the facade is the answer to the given business case.
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X Meeting Point is a cruise ship that has just left the quay, everything is on board to focus on your goal without distraction.

The fluent transition between outdoor and indoor

The experience of your event starts when you approach the area, from far away. “The gate – a strong fluent edge stitching the different building volumes together - was the solution to capture the visitor from a distance and guide him in,” concludes architect Maarten Filius. Not only does it emphasize the entrance, it is also a reflection of its surroundings. The fluent line connects the wavy landscape with the multi leveled interior. Moreover it introduces a transition experience, which blurs the border between interior and exterior.

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APTO is the perfect architect for the job: a young office that has never done something alike before. The decisive advantage being that we are ensured of fresh plan. Because in our opinion, new is better than evolved.

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location Oslo, Norway
size 20.000m2
client Hellerudsletta
timing 2016-2017
Mark Halbmeijer
Mark Halbmeijer
Milan Bergh
Milan Bergh
Maarten Filius
Maarten Filius
Jorn Posthuma
Jorn Posthuma
Sila Beste Tekin
Sila Beste Tekin
Zuzanna Kurzawa
Zuzanna Kurzawa
Dennis van der Laan
Dennis van der Laan
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