APTO Architects had already proven their qualities at this location by building Moxy Oslo X as part of the Moxy hotel chain, commissioned by Marriott and Vastint/IKEA. APTO did not only redesign existing fair halls and design the complete new interior and metal sheet facade of the new extension, but also redesigned the conference itself; from showcasing products to meeting point for innovators. “With this project traditional architecture of fair grounds and conventional halls shift to a different discipline,” admits project developer Mark Halbmeijer. “From booking a ticket till collecting contacts, most of the experience a convention has to offer, is experienced on a smartphone. The buildings and in this case also landscape, are shifting to a facilitator that can continuously change according to demands.”
X Meeting Point is a cruise ship that has just left the quay, everything is on board to focus on your goal without distraction.
The experience of your event starts when you approach the area, from far away. “The gate – a strong fluent edge stitching the different building volumes together - was the solution to capture the visitor from a distance and guide him in,” concludes architect Maarten Filius. Not only does it emphasize the entrance, it is also a reflection of its surroundings. The fluent line connects the wavy landscape with the multi leveled interior. Moreover it introduces a transition experience, which blurs the border between interior and exterior.
APTO is the perfect architect for the job: a young office that has never done something alike before. The decisive advantage being that we are ensured of fresh plan. Because in our opinion, new is better than evolved.