Yays focuses on the neighbourhood, the neighbourhood is Yays. contrary to a standard hotel, you won't find the hotelbar in the hotel, but in the neighbourhood. Have breakfast around the corner of Yays instead of in the hotel. In this way we create an economy and even more important, a neighbourhood. A neighbourhood where people live together. A visitor now becomes a resident for a little while. With 7 locations in Amsterdam, Barcelona and Paris and 2 more opening up in Antwerp and The Hague, Yays is growing their brand. APTO is their strategic partner for concept development and design.