YAYS - concept developmentAll over Europe

concierged boutique apartments

Yays focuses on the neighbourhood, the neighbourhood is Yays. contrary to a standard hotel, you won't find the hotelbar in the hotel, but in the neighbourhood. Have breakfast around the corner of Yays instead of in the hotel. In this way we create an economy and even more important, a neighbourhood. A neighbourhood where people live together. A visitor now becomes a resident for a little while. With 7 locations in Amsterdam, Barcelona and Paris and 2 more opening up in Antwerp and The Hague, Yays is growing their brand. APTO is their strategic partner for concept development and design.

unlock the neighbourhood

Yays is a serviced boutique apartment brand that is all about the neighbourhood it is located in. Instead of having breakfast or dinner in the building itself, the concierge will tell you which hidden neigbourhood gems to visit instead. The concept helps communities thrive, whereas at the same time, it reduces the operational complexity for Yays itself. Something that is a much more sustainable business model than the more classic, high service model. It's also certain that in this way, the local community will benefit most.

feel@home

Yays creates a second home for their guests. The purpose is to feel like a resident. Not only in the service model, but also physically and in atmosphere. Translating these principles to spatial interventions APTO created the new generation of Yays apartments. An apartment should host more then just a bed, comfortably lay down on your couch and cook your own dish if you want to.

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travel together

Yays services apartments from friends, to colleagues, to private and business families. The complete experience from front of house to apartments are setup to enjoy your stay with your companionship.

location All over Europe
size 3.000 - 10.000m2
client Yays
timing 2019
Mark Halbmeijer
Mark Halbmeijer
Liset Oosterhof
Liset Oosterhof
Romana Stanco
Romana Stanco
Robbin Schaap
Robbin Schaap
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