HOTEL REBOOT: “From hotel to service hub for the city”


The current crisis has created a new reality. Hotels have to adapt in the short term so they can reopen and find other ways to generate income. Look at the way hotels give space to ‘working from home’. 

Next to that, hotels in bigger cities such as Amsterdam have been under pressure for some time as a result of the hotel stop. They therefore need to make sure that they diversify their income so that they remain resilient in the future. Given the strategic location of many hotels, it is for example possible to become more relevant on the neighbourhood and city level. From hotel to city service point.

 In short, the current developments provide the opportunity to improve the functioning of hotels in the long and short term.

APTO architects and H-Hospitality took the opportunity to collect ideas to support these changes and to inspire. Not only from a spatial, but also from a strategic point of view. In that way we can realise a fast and lasting reboot of the hotel business. 


Check-in and self service shopping

It already starts upon arrival. The 1.5m check-in desks make sure you can keep an appropriate distance from your fellow guests. The hotel robot welcomes you and makes sure you know exactly where to go. You check-in yourself. Before walking upstairs to your room, you quickly get a snack from Wundermart, the unmanned supermarket. A win-win; as a guest you get your food in a quick and easy way, meanwhile the hotel staff remains available for other tasks. 

tips for the interior design of your lobby

  • Take a critical look at your food and market services. Wundermart is an example of an unmanned shop, fully integrated in your hotel operations. No personnel needed and the investment can be earned back in months. The Wundermart shops can be upgraded with diverse modules and healthy food and beverages.
  • 1,5 meter check in desks. Avoid plastic panels by a smart design of your front desk areas.
  • Lighting indicating a 1,5 meter circle. Smart floors responding to walking people, or smart lighting integrated in the ceiling, designating your personal space.

Hotel Routing

Following the clear routing through the corridors to your room, a circle appears around you so it remains clear how much distance you need to keep from each other. To open your door, you first need to disinfect your hands. Instead of turning on the television and lights or opening the curtains by touch, you now use your voice.


Tips to lead guests through your hotel safely

  • Use voice-activated locks and phones, already available!
  • Disinfecting hands before the doors unlock.
  • Niches in front of the rooms can serves as break out space to let other guests pass in smaller corridors. Also handing for cleaning carts.
  • Robots for cleaning and hotel service. Even though it seems futuristic, there are already successful tests integrating automated services or robotics in hotel operations.
  • Clear circulation signage for routing.
  • Lighting indicating a 1,5 meter circle. Smart floors responding to walking people, or smart lighting integrated in the ceiling, designating your personal space.

Your room

Staying longer and moving from sleeping to working in your room? Then you simply fold your bed. After working, you transform your room to a gym so you get your moving in. Hungry? Just order your food through a food app with local entrepreneurs so you can pick it up downstairs in Wundermart or you go to the restaurant downstairs.


tips for the interior design of hotel rooms

  • Make sure the rooms are adaptable to multiple purposes. Think about sleeping, working, dining, spa or gym. This is not only useful during a pandemic!
  • The nightstand is the perfect spot to add sanitation possibilities.
  • Minimize the bed linen. Additional linen only lead to unnecessary health risks.
  • Voice control can enable your guests to control the room without touching any surfaces.
  • Select antibacterial materials for your interiors, for example antibacterial flooring types.
  • Can we make air ventilation more healthy by adding minerals?

Bonus: Collaborating with a local food app supporting local entrepreneurs for guests to order, adds extra value!

The Restaurant

Downstairs in the restaurant, you check which chair is free by seeing if the chair has a green light and you take a seat at the conveyor belt. A robot serves you a cocktail. While looking around, you see people in seating boots hidden in the green. It almost feels like sitting outside in nature. Round shapes used to be considered inefficient, but the social distancing circle gives new insights in structuring of space, inspired by the natural flows of biophilic design. This is visible throughout the entire hotel design.


Tips for the interior design of your restaurant

  • As 2-3 people seem to be the max group of people bu the Dutch government, 2-3 person seats will be the dominant demand.
  • Biophilic design: As your 1,5m circle is rounded, more natural design flows van be integrated in spaces.
  • The 'sushi belt' seems more relevant than ever.
  • Should we change the way we look at people video calling in public spaces and integrate them in our daily mindset? Being able to have dinner with your clients or family that you cannot meet face to face.
  • Robots for cleaning and service. Operational long-term investments mean you can keep your hotel open.

After a few minutes the first local dish comes in. Through a screen you have dinner with your family on the other side of the world. After dinner, while walking outside, you see electric vans driving in and out the back of the hotel; the hotel is next to a place for guest, also the place from where the city is served for last mile delivery of products. Hotels do not only provide service on location, but also to the rest of the city. 



APTO and H-hospitality developed a quick scan giving insight in short term cost optimizations and corona measures and signaling long term opportunities for hotel concepts and revenue improvements.

Would you like to take a closer look at the Hotel Reboot folder? Click on the link below!