The current crisis has created a new reality. Hotels have to adapt in the short term so they can reopen and find other ways to generate income. Look at the way hotels give space to ‘working from home’.
Next to that, hotels in bigger cities such as Amsterdam have been under pressure for some time as a result of the hotel stop. They therefore need to make sure that they diversify their income so that they remain resilient in the future. Given the strategic location of many hotels, it is for example possible to become more relevant on the neighbourhood and city level. From hotel to city service point.
In short, the current developments provide the opportunity to improve the functioning of hotels in the long and short term.
APTO architects and H-Hospitality took the opportunity to collect ideas to support these changes and to inspire. Not only from a spatial, but also from a strategic point of view. In that way we can realise a fast and lasting reboot of the hotel business.