Apto is in charge of the hospitality strategy and interior design. The 5 zones of experiences tied together in an indoor street, make it seemingly effortless to connect the 2 hotels into 1 fresh hotel.
A revitalization of 2 hotels into 1 vibrant hotel experience. From the river Amstel to Rembrandtsquare, visitors follow a long line of different atmospheres from posh to buzz.
Indoor street of experiences
From the river Amstel to Rembrandt square, visitors follow a long line of different atmospheres. From easy going to buzz, from neutral tones to crazy colorful in an indoor street like a pearl necklace with highlights separated by darkness. The former warehouse of ‘Bensdorp cacao’ in the heart of Amsterdam historically lacks daylight to keep the goods longer.
We made it even darker. A scenography towards the light from the dark, a theatrical gesture with coulisse effect that pulls you from the dark zones into the next experience.
The darkest club in Amsterdam
The hidden gem: the darkest club in Amsterdam. Located in the basement of this canal house, we emphasised the features present and made it even more deep and dark. Do you dare to dance under the heart of historic Amsterdam?