Projects
decorative image

Yays

Concierged boutique apartments concept for unlocking neighbourhoods, travelling together and feeling at home.

Concierged boutique apartments

Location All over Europe
Size 3.000 to 7.000 sqm
Client Yays
Timing 2019 - pending

Yays is a shortstay investor, operator and developer. Concierged boutique apartments. With locations in Amsterdam, The Hague, Paris and Antwerpen coming up, they are a fast growing company operating in emerging cities in Europe. They rather add business to a neighbourhood, than taking it from the neighbourhood. By not offering large lobby functions and services, they rather connect their guests to local entrepreneurs. Unlocking the neighbourhood together with your local hero: The Concierge. All apartment buildings vary between 30 to 250 apartments. They are all suited to travel together. Friends, family and colleagues. The ultimate goals is to make you feel at home. Apto Architects developed in close collaboration with Yays the new design standard for all new locations. For new properties Apto is the design partner of Yays to implement these standards into interior design.

Neighbourhoods Example The Hague Koninginnegracht. Locations of Yays are carefully chosen, rather not in touristic centres, but in lively neigbourhoods in the city.
decorative image

Guest experience

At Yays you go to is the local concierge. While arriving you move into a carefully crafted kitchen like space, where the concierge welcomes you. Check in at the kitchen table and get your local guide. The kitchen shows information about the local DNA of the neighbourhood. Atmospheres, colors and styling are always locally inspired. Moving from to your apartment you will enter always first into the living room and kitchen, before seeing your bedroom. In all details we tend to avoid a hotel room feel, to make you at ease in and easygoing environment.

decorative image
decorative image
decorative image
decorative image
decorative image

Next project